Grow Revenue with the $100M PartnerOS

Learn the exact system I used to go from near zero to $100M+ with partnerships at B2B tech companies like Box, Miro, Airtable, Optimizely and Toptal. 

This is the operating system I used to build a partner strategy from 0 to 1 at five different companies, recruit and onboard 1,479 partners over 17 years, gain executive alignment internally and externally, and GTM with resellers, ISVs, agencies, solution partners, GSIs, referral partners and more.  

Access for $249

Have you struggled to consistently grow partner pipeline and revenue?

Are you getting pressure to increase sourced and influenced revenue, but don't know how to consistently do it?

Is building a partner strategy with executive alignment a challenge?

Are you having a hard time creating a partner strategy, getting executive alignment, resource allocation and which partner types to prioritize? 

Is it hard for you to build a partner program from zero to one?

And are you finding it's hard to get proper guidance and help, because so few partnerships people have actually done it? 

The $100M Partner OS fixes this

The system guides you through how to build a clear, effective partner strategy with first principles thinking and the strategic frameworks learned from 30+ SaaS partner leaders.

Here's what you'll get inside:

Gain clarity on your partner strategy 

Learn how to leverage first principles thinking to build an impactful partner strategy that drives revenue, customer acquisition, differentiation, net retention, adoption, close rates and more. 

Learn the proven framework on how to build partnerships from 0 to 1

Every SaaS company is different. This means bringing a playbook from a previous company may not work at your current one.  Learn to use frameworks to ensure you're building the right partner program for your current company. 

Learn the pillars of a great partner program

I've worked with 30+ SaaS partner leaders over the last 17 years to learn best practices on how to build a great partner program.  I'll share exactly how you can build a great partner program from ground zero, no matter what company you're at.

Learn how to build your ideal partner profile

Don't launch a partnership hoping it'll work out. Improve your chances of success dramatically by building an ideal partner profile that truly helps your customers. 

Prioritize and work with the right partners

Each partner type brings unique value to the company by helping the customer on their journey. Learn which ones you need to be focusing on to drive exponential business impact.

Define partner swim lanes in your strategy

The more clarity you have on partner swim lanes, the easier it will be for your partners to engage and grow with you.  Leverage this framework to get clarity with your leadership team.

Build a partner GTM that leads to revenue. Period.

Your SaaS company won't be able to do it all. Identify the gaps that your partners will address from a capabilities perspective that will help grow revenue.

Avoid these costly mistakes when building partnerships

Mistake #1: 

Not setting a clear strategy with executive alignment, leading to no resource allocation

Mistake #2

Prioritizing the wrong partners and partner types because the strategy isn't customer centric

Mistake #3

Doing tactics like enablement trainings or outreach but not getting the revenue results

Go from "Failing" to "Thriving"  Partnerships

Failing Partnerships

 

❌ Lack of alignment with CxOs and cross functional teams leading to a lack of resource allocation and poor execution

❌ Lack of co-selling due to partner + direct sales conflict

❌ Launching partners that are mismatched and do not generate results

❌ Trying to work with every partner that comes your way or because they're a "big name"

❌ Value of partners isn't widely understood and there's a lack of a clear KPIs and how it impacts the company

Thriving Partnerships

 

✅ Full alignment and support from CxOs and cross functional teams

✅ Co-selling is at the forefront for the sales, customer success and sales engineering

✅ Launching partnerships that are customer centric and valuable for all parties 

✅ Working only with partners that fit your Ideal Partner Profile or have demonstrated success

✅ Value of partners is well known and championed by CxOs and cross functional teams. 

✅ Clear Swim Lanes

Here's what you get what when you join

February 8, 2024 Cohort

  • 🗓️  6 live 60 minute sessions with training slides, proven examples, collaborative working sessions and exercises.  And don't worry, we'll share recordings if you can't make it!
  • 🤝 Get matched with a peer and assist each other on your partner projects - this helps to keep you accountable!
  • 📝 Get my top 10 partnerships templates related to strategy, recruitment, enablement, QBRs, GTM and much more
  • 💻 Get lifetime access to 10 on demand recorded trainings 
  • 🤝 Keep in touch with your cohort (and future ones) on our private Slack channel
  • 📈You'll end the trainings with frameworks and plans for a clear partner strategy, an ideal partner profile, partner recruitment, partner enablement and a GTM strategy
  • 💯 100% SATISFACTION GUARANTEE: 100% full refund if you're not satisfied and request it within 14 days after purchase.
Enroll for $749

$100M PartnerOS Training - February 2024 

Schedule and curriculum

Course Dates: February 8, 2024 - March 14, 2024

 

All sessions are live and will be recorded and shared if you are not able to make the live session.

Live Session #1 (February 8th at 10 AM PST): Kickoff call and Partnerships Leaders Introductions 

  • Kick off and welcome
  • Roundtable introductions and ice breakers
  • Peer matching

Live Session #2 (February 15th at 10 AM PST): Assessment phase

  • Learn how to do customer assessments and interviews
  • Learn how to build an Ideal Partner Profile based on the Ideal Customer Profile and journey
  • Learn how to map partners to the journey and prioritize partner types

Live Session #3 (February 23rd at 10 AM PST): Plan Phase

  • Building a Partner Program from ground up
  • Determining strategy based on swim lanes
  • Setting KPIs for partner and company success

Live Session #4 and #5 (February 29th at 10 AM PST): Execute Phase

  • Getting executive alignment
  • Launching the partner program
  • Recruiting partners (inbound + outbound)
  • Executing a partner enablement program
  • GTM strategy

Live Session #6 (March 7th at 10 AM PST): Review + Optimize Phase

  • The power of daily retros 
  • Reviewing progress against KPIs
  • Feedback framework from customers and partners  
Enroll for $749