Partner Recruitment: How I recruited 1,479 partners over 17 years

Apr 26, 2024
 

Over the past 17 years, I’ve recruited and onboarded 1,479 partners across companies like Miro, Airtable, Box, Optimizely, Toptal, VMware and Cisco. 

Watch this 1 hour training to get the deep dive, step by step approach on how you can recruit partners effectively that align to your customer journey and overall partner strategy.

This ensures you'll make an impact on key areas such as ARR, net retention, gross retention, new logo acquisition, adoption and more. 

Whenever you're ready, here's how I can help you on partnerships:

1. The Partner Strategy Deck Template:

I've easily spent 80+ hours building partner strategy decks for a single company.  I don't want you to have to go through that pain. This 80 slide template is critical to saving you a lot of time, helping you get clarity on your partner strategy, getting executive alignment for resource allocation and will help you improve time to revenue.  It's the same template I've been refining over the last 17 years and has been absolutely critical to helping me go from zero to $150m+ ARR.  There's a reason this is the #1 best selling template!  As a bonus, it now includes a video walk through too! 🚀 Get it here.

2. $150M PartnerOS Program - Learn the exact system I used to go from zero to $150M+ with partnerships at B2B tech companies like Box, Miro, Airtable, Optimizely and Toptal through (5) 1:1 coaching sessions with me. 1 spot left for this month!  Learn more here.

3. The Partner Sales Training Template: 

Have a training coming up where you're showcasing a partner in front of the sales team?

This deck is perfect for that. Over the last 17 years I've run 1,826 partner trainings across companies like Box, Miro, Airtable, Optimizely, Toptal, VMware and Cisco that led to $150M+ in SaaS partner revenue.

Leverage my pre-built template of 35 slides and save yourself hours of prep work.  This deck will help you crush it with your sales teams and lead to co-selling opportunities when executed well.  Get it here.

4. Partner Recruitment Template:

Recruit strategic partners faster to drive revenue. Join 900+ users who have used this template to accelerate partnerships. Leverage this template that I've personally used to recruit 1,479 partners over the last 17 years at companies like Miro, Airtable, Box, Toptal, Optimizely, VMware and Cisco. This includes Global Consulting Firms, Regional SIs, ISVs, Resellers, Referral Partners, Affiliates, Agencies and Solution Partners. Get it here.

5. The Partner Program templateI've personally reviewed 65 partner programs including companies like Box, Zoom, Docusign, Microsoft, Dell, Klaviyo, Hubspot, Atlassian, Miro, Airtable, Optimizely, Toptal, VMware, Cisco and many more and have put together this template to save you hours of ideation and iteration on potential partner programs. Leverage my pre-built template and save yourself 20+ hours of work and build a best in class partner program. Get it here.

6. Partnerships Dream Job Course: This 1 hour, self paced online course is perfect if you're looking to land a new job in partnerships and need help standing out from the crowd of resumes. It covers how to write an effective resume, how to revamp your LinkedIn profile, cover letters, email templates, interview prep and salary negotiation. I've personally coached 340+ clients and have helped them land interviews or jobs at companies like Amazon, Cisco, Dropbox, Patreon, Amplitude, Google, Stripe, Salesforce, Apple and more. Get it here.

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