Do things that don't scale

Today I was reminded of the importance of doing things that don't scale.

A partner and I had an urgent RFP we wanted to respond to with a tight timeline.

Instead of putting together standard slides, we decided to demonstrate the power of Airtable by building the app the customer wanted from ground zero.

The three of us were able to get it done in an hour over a Zoom call.

Now instead of just sending over slides, we have screenshots of the app and an MVP of the app demo we can build on.

Would slides have been easier? Of course.

But now we have:
1. A partner that is crystal clear on the value of Airtable in their solution offerings
2. A solution the partner can replicate with other clients
3. A stronger relationship because we put in the work to make them successful

Do things that don't scale. You'll learn a tremendous amount in the process and...funny enough: it'll eventually lead to scale.