Build an ISV Partner Strategy that drives revenue

Build your ISV Partner strategy with the template I've been using and iterating on over the last 18 years at companies like Box, Miro, Airtable and Optimizely.  This template has been tested against an ecosystem of 150+ partners and contributed to millions in ARR and ISV partnerships with multi billion market cap tech companies.

Leverage my pre-built template of 108 slides and save yourself 80+ hours of work and get the buy in and support you need.

🔑 Access for $49

Are you struggling to build an ISV Partner strategy that gets the executive support and resources you need to grow revenue?

Your ISV Partner strategy feels scattered.  You're struggling to prioritize the right ISV Partners.  You're unsure on how to get partners to drive revenue, win conversions, higher ACV and net retention. You're lacking focus as you're getting pulled in a lot of different directions. You're not getting the resources needed. You're not able to get executive support and alignment.

The ISV Partner Strategy Deck fixes this.  

This 108 slide partner strategy deck guides you through how to build a clear, effective ISV Partner strategy with a pre built deck template, first principles thinking and frameworks learned from 30+ SaaS partner leaders. Don't try to build from zero and ideate on your own in isolation. Leverage real learnings and principles from the very best in partnerships. 

🔑 Access for $49

Testimonials

Here's a sample of what's included in the 108 slides:

Gain clarity on your ISV Partner strategy 

Learn how to leverage first principles thinking to build an impactful ISV Partner strategy that drives revenue, new logo customer acquisition, differentiation, net retention, close rates and more. 

Learn the proven frameworks on how to build ISV Partnerships from 0 to 1

Every SaaS company is different. This means bringing a playbook from a previous company may not work at your current one.  Learn to use frameworks to ensure you're building the right ISV partner program for your current company. 

Build an ISV partner program based on best practices

I've worked with 30+ SaaS partner leaders over the last 17 years to learn best practices on how to build a great partner program and have personally reviewed 30+ partner programs to help build this ISV partner program template.

Highlight the ISV partner market opportunity

This is crucial because it showcases the potential for increasing platform capabilities, expanding distribution channels and increasing market reach to help drive company growth. This can help you gain the executive alignment and resourcing you need to be successful.

ISV Partner Evaluation Matrix

A partner evaluation matrix is important because it provides a structured scorecard that enables effective assessment and comparison of potential ISV partners, ensuring informed decision-making and prioritization around resellers.

Explain how ISV Partners help the customer journey

The ISV partner type brings unique value to the company by helping the customer on their journey. Leverage these slides to explain that to your leadership team. 

Visually show the ISV partner impact to the company

This slide will help you visualize where your partners are making an impact strategically and financially to the company and the level of effort tied to that integration build.

Define consumer feedback channels

The more clarity you have on the customer needs, the easier it will be for you to identify the right partners for your ISV partner program.

Showcase the possible partner swim lanes

You may need different ISV partnerships to address specific swim lanes, these template slides help make that clear in an easy to understand way.

Financial Models

These models will help you build a business case around your ISV partner strategy, so you get the resource allocation that you need.

Show the current state to future state journey

This template slide walks the leadership team through your vision of current state to future state with your ISV partner strategy. 

Make a business case with cohort analysis

Leverage this template to make a compelling point around partner value and to help guide your resource allocation decisions.

Showcase the pillars of effective partner enablement needed

A template for partner enablement strategy provides a structured framework, ensuring consistency, clarity, and effectiveness in aligning and empowering partners with the necessary resources and knowledge for success.

Walkthrough the key pillars around planning and execution

Build confidence amongst your team and cross functional teams by showing a clear plan that you're going to execute against with your partner strategy.

Give an overview of your 30-60-90 day plan

A template for a 30-60-90 day plan is helpful because it offers a structured roadmap, facilitating clear goal-setting, time management, and strategic alignment for all parties involved.

 
 
 

Leverage an executive business memo to get resource allocation

This provides a standardized and compelling format to articulate strategic objectives, demonstrate ROI, and effectively communicate the value proposition which will increase the likelihood of obtaining the resources you need for partnership initiatives.

 
 

Highlight the cross functional support needed for your ISV Partner Strategy

Getting cross-functional support for your reseller strategy is crucial because it ensures alignment across departments, maximizes resources, and drives a cohesive approach to achieving reseller success.  Partnerships is everyone's job.  The more integrated it is into other functions, the more successful the ecosystem strategy will be. 

🔑 Access for $49